When Asia Yoga Conference planned to organize Evolution, the largest yoga conference in Asia, they looked to Upstream Asia to help them generate some pre- and post- conference public awareness. Dedicated to serving the growing interest of yoga around the region, their objective was to spread the news of the Hong Kong event held between 1-4 June, and to garner on-site media attention so that audiences around the region would be educated on the value that Evolution brought to the yoga community in this region. Through media relations efforts, Upstream helped Asia Yoga Conference reach out to audiences in China, Hong Kong and India.